A survey from consumer magazine Which? ranked Skegness at the very bottom of over 100 seaside resorts in Great Britain, with Mablethorpe not far in front.
A star ranking system out of five saw Skegness awarded one star for attractions, scenery, value for money and peace and quiet.
In fact, with a three star rating, the beach was the only part of Skegness that didn’t receive the lowest possible mark.
The average hotel price in the coastal town was £65 according to the survey.
The town score for Skegness was just 44% overall, 4% lower than the next worst location, Great Yarmouth in Norfolk.
Mablethorpe was fifth bottom on the list, and Cleethorpes was only three places higher, meaning it wasn’t a good showing for Lincolnshire’s seaside towns.
The Which? survey had more than 3,700 respondents.
At the top of the list there were St Mawes in Cornwall, Dartmouth in Devon and Southwold in Suffolk.