Tesco has launched its Jack’s discount brand to celebrate 100 years in business, with a new store in Immingham opening this week.
Over the next six months, Tesco will launch new Jack’s stores in the UK and the first two will open on September 20 in Immingham and in Chatteris, Cambridgeshire on sites which make use of excess Tesco space.
The Immingham store is just off Washdyke Lane and around 30 jobs are being created.
The stores to follow will include a mix of entirely new sites, sites adjacent to existing Tesco stores, and a small number of converted Tesco stores.
The new brand and stores are inspired by and named after the original Tesco founder Jack Cohen, who started selling armed forces surplus stock from his market stall in Well Street, Hackney, in 1919.
Eight out of 10 food and drink products will be grown, reared or made in Britain and the launch of Jack’s is part of Tesco’s centenary celebrations.
Jack’s will stock some familiar grocery brands and a range of general merchandise on a “When it’s Gone, It’s Gone” basis.
It will operate a low-cost business model that is designed to keep costs low and prices down. It’s a no fuss approach with a simplified range of products, no fancy fixtures or fittings, and no added extras, just good quality at low prices.
Tesco Group Chief Executive, Dave Lewis, said: “Jack Cohen championed value for customers and changed the face of British shopping. He’s an inspiration for all of us and that same spirit still drives Tesco now.
“It’s fitting that today, we mark the beginning of Tesco’s celebration of 100 Years of Great Value by launching a new brand, and stores bearing his name: Jack’s. Great tasting food at the lowest possible prices with 8 out of 10 products grown, reared or made in Britain.”
SUBSCRIBE to Business Week, the new email newsletter from The Lincolnite and Lincolnshire Reporter, bringing you weekly features, analysis and a news roundup of the top stories by Stonebow Media. Sign up free to receive it every Thursday morning in your inbox. We won’t spam you or share your details with third parties, we promise!