Morrisons will bring back a ‘farm shop style’ pick-your-own local eggs stand across the UK including in some Lincolnshire stores later this summer — and they’ll be locally sourced.
Alford-based family firm LJ Fairburn, which is one of the UK’s largest independent egg producers, will supply all the eggs in six Lincolnshire stores that are taking part in the initiative.
The stores are Lincoln, Gainsborough, Scunthorpe, Cleethorpes, Louth and Newark.
The pick-your-own eggs from LJ Fairburn, who supply over 17million British Lion-approved eggs a week across the UK, will all be large (63g-72.9g) and free-range, direct from their family-owned farm.
Customers will be able to pick their own eggs based on their size, colour, shape and speckles, which cost 22p each, £1 for six or £5 for 30.
Sarah-Louise Fairburn of LJ Fairburn said: “Being able to purchase local eggs from a mainstream supermarket is a great move on Morrison’s part and we’re delighted to be part of the scheme in our county.
“There’s something really satisfying about being able to hand-pick the food you take home and to know that it has been produced locally. With four children of our own, we know it’s something lots of children will enjoy doing as part of the weekly shop too!”
Egg Buyer at Morrisons Robert Hofmann added: “Some customers told us they wanted to select their own eggs – to ensure none were cracked and to buy the exact amount they needed.
“We thought reintroducing a traditional pick-your-own local eggs stand would help to do this. In trials customers have told us that they love selecting their own eggs, that it’s cut down on waste in their homes, and that they love buying produce from their local area.”
LJ Fairburn already supplies boxed eggs to many local outlets in the county, but this is the first time it will be part of such a large scale pick-your-own scheme with a major supermarket chain.