Meetings have been held this week or plans for a Lincolnshire Coastal Highway, reducing journey times between Lincoln and Skegness.
The highway would run from the A1 along the A46 to Lincoln, before carrying on the A158 to Skegness.
Lincolnshire County Council said that the road would also include the A57 from Dunham Bridge to where it joins the A46.
Events with councillors, businesses, bus operators and other organisations were held in Skegness, Horncastle, Wragby and Lincoln.
Over 80 attendees turned up across the four events for the project which the council has acknowledged is still in its infancy.
Councillor Richard Davies, responsible for highways at the county council, said: “Now that we have a diverse long list of potential upgrades to sections of the route, including improved signage, adding overtaking opportunities, making the route more cycle-friendly and reducing congestion at key pinch points, we’ll start sifting through these to create a shortlist of projects to carry forward.
“The final stage will be creating an overall strategy for the corridor ahead of identifying funding opportunities so improvements can be made.
“We really want to stress that this project is in its very early stages and, until we have a final plan in place for the corridor, it’s impossible to say how much will be spent on improvements to the Lincolnshire Coastal Highway.
“This will be dependent on what potential projects come out of the research we’re carrying out, as well as what type of funding opportunities are available in the future.”