Fire crews are tackling a major blaze at Sea Lane Hotel in Ingoldmells.
The fire was reported at around midday and the Sea Lane junction with the A52 has been closed.
Members of the public are being advised to avoid the area.
Lincolnshire Police have stated no injuries have been reported and the cause of the fire is not known at this time.
*Update for Sea Lane, Ingoldmells* 8 appliances, Command support unit, ALP & @BRCLIncsER attending. 3 jets, 2 hose reels, Cobra & BA in use.
— Lincs Fire & Rescue (@LincsFireRescue) December 9, 2016
Live updates on Ingoldmells fire here https://t.co/ykCcuqA0Ue
Pic: David Wardle pic.twitter.com/OZXv8UpaDd
— Radio Lincolnshire (@BBCRadioLincs) December 9, 2016
Are you in the area? You can send updates, photographs and videos to the team via [email protected]