Louth will see clothing retailer White Stuff open its first store in the town in September.
The new store, which is anticipated to open in early September, has not yet confirmed the exact location of the store.
The chain has hundreds of shops across the country, including four in Lincolnshire, in Lincoln, Stamford, Gainsborough and Swineshead.
The Lincoln store also opened earlier this year in the former Regatta unit on High Street.
The company is currently looking to recruit a Shop Manager, Assistant Manager and about seven part time Customer Hosts.
A spokesperson from White Stuff said: “We are excited to be opening a shop in Louth, offering our unique range of clothing, footwear, accessories and homeware to the local community.
“Not only is Louth a perfect match for our brand heritage, but where better to open a shop than in the Domesday Book’s town of 124 households!”