Lincolnshire Co-op has converted a former pub building into a new funeral home.
Modern funeral facilities will now be able to help families on King Street, Market Rasen after a £300,000 investment.
The building, which is Lincolnshire Co-op’s 20th funeral home, will include an arrangement lounge, reception and a chapel of rest and there is also an area for families to spend private time together.
Lincolnshire Co-op head of funerals David Dernley said: “We look forward to supporting people in and around Market Rasen with this new facility, whether it’s for a simple cup of tea and a chat or support through a difficult time.
“We’re proud of the professional, affordable and compassionate service we deliver and our high standard of facilities.
“We’re also committed to providing transparent prices and helping people to find a funeral they can afford – that’s why we’ve signed the enhanced Fair Funerals Pledge.”
Donations were made to Market Rasen Lions Club and Market Rasen Bowls Club at the opening.